Ronnie Fieg - Kithdom Come
"At a time when many stores are struggling and failing to attract interest, Kith has become the retailer and brand everyone wants to emulate — and rival. In the exclusive interview, founder Ronnie Fieg talks about his relentless drive, his obsession with product and the pressure of staying on top."
I concepted, produced and art directed this shoot. I also designed the cover and the accompanying feature in the magazine. We shot Ronnie Fieg in a downtown Manhattan studio close by the Kith store. We then travelled to the store itself where we photographed Ronnie outside amongst Kith fans and friends.